Five lanes.
One specialist.
Everything here is delivered by me personally: scoped in plain English, priced for the outcome, and reported in a format you'll actually read.
AI visibility & AEO
Answer Engine Optimization is the discipline of getting your business named, and cited, when customers ask AI assistants who to hire. It's part entity building, part content strategy, part technical structure, and it's where I've concentrated my last several years. If you want the mechanics, I've broken down how AI decides which local business to recommend.
- Entity & schema architecture so models know exactly who you are and what you do
- Citation worthy content built to be quoted
- Monthly AI visibility benchmarking: the same fixed queries run against ChatGPT, Gemini, and AI Overviews, tracked over time
- Brand mention and source of truth cleanup across the sites models actually read
Technical SEO
The invisible layer that decides whether everything else works. Most sites I audit are leaking equity through problems nobody's looked at in years: broken redirect chains from old migrations, pages crawled but never indexed, architecture that fights the business instead of serving it.
- Full site crawls and prioritized fix lists, ranked by impact
- Index diagnostics: analysis and recovery of pages crawled but not indexed
- Redirect mapping and migration protection for redesigns, rebrands, and platform moves
- Site architecture and internal linking that concentrates authority where revenue lives
Local SEO & Google Business Profile
For service businesses, the map pack and the AI answer are the whole game. I build location strategies the way I build everything else: structured, measurable, and designed around how your customers actually search, city by city and trade by trade.
- Location page architecture (county and city silos) that scales cleanly as you grow
- Google Business Profile optimization, verification wrangling included
- Review velocity strategy that compounds instead of stalling
- See it applied: a home services case study with the gains and the dip
- Service area expansion planning: find the cities you should own but don't track yet
- Industry depth beyond the trades: marketing and SEO for funeral homes, cremation providers, and cemeteries
- Oregon based and working across the state: Portland metro, the Willamette Valley, Bend, Medford, and the coast, each of which plays differently
Paid social for home services
SEO compounds; ads fill the gaps while it does. I run Meta campaigns specifically for home service economics, where a lead has a real dollar value, seasons matter, and the goal is booked jobs.
- Campaigns built around seasonal demand curves for your trade
- Lead forms and landing pages tuned for phones, because that's where your customers are
- Creative testing on a schedule, with clear kill/scale rules
- Reporting in cost per booked job, not cost per click
Reporting & automation
Most SEO reports are screenshots nobody reads. Mine are automated pipelines pulling straight from Google Search Console and analytics into a clean, branded monthly report. It's the same infrastructure I build for agencies, available for your business.
- Reporting integrated with Search Console, updated automatically
- Branded HTML reports, yours or white labeled for your agency
- Workflow automation that removes the copy and paste layer from your marketing ops
- One page executive summaries: what moved, why, and what's next
Two industries I know from the inside.
The five lanes apply to any business that customers search for by place and need. These are the two where I have the most proof.
Rank in every city you drive to
On a Utah garage door company's account, keywords at map pack position 1 went from 33 to 41 across three monthly checks, after I found 67 city pages sharing 94 percent of their text. The case study shows the gains and the month the numbers dipped.
Home services SEOBe the firm families are told to call
My own memorial business has sold to families and funeral homes since 2018, with more than 19,000 orders. I work with funeral homes, cremation providers, and cemeteries on local search, review practices that follow Google's rules, and AI visibility.
Funeral home marketingAudit first. Always.
Every engagement starts by finding out what's actually broken and what's actually untapped, before anyone commits to a retainer.
Find the truth
A deep technical and visibility audit: rankings, indexation, architecture, and where AI search currently places you.
Stop the leaks
Redirects, indexation, structure: the foundation work that makes every later dollar work harder.
Compound visibility
Location pages, entity signals, content, and citations, built in priority order against a written plan.
Prove it monthly
Automated reporting plus a plain English summary. You always know what moved and what's next.
Questions about the work.
What does Jordan Colton do?
Five things, all delivered personally: AI visibility and Answer Engine Optimization, technical SEO, local SEO and Google Business Profile work, paid social for home services, and automated reporting. Most clients are local service businesses, funeral homes, and agencies that white label the work.
What is Answer Engine Optimization?
Answer Engine Optimization, or AEO, is the work of getting a business named and cited when someone asks an AI assistant such as ChatGPT, Gemini, or Google AI Overviews who to hire. It combines consistent business data, schema, quotable content, and review evidence, and it is measured with a fixed set of questions run every month.
Which industries do you know best?
Home services and funeral service. The home services work is documented in a case study of a Utah garage door company. The funeral work draws on a memorial business Jordan has owned since 2018 that sells to families and to funeral homes.
Is there a contract?
No long contract. Every engagement starts with an audit that shows what is broken and what it is worth. Ongoing work is billed month to month.
How are results reported?
In one page each month: what was done, what moved, why, and what comes next. Rankings are tracked by city, AI visibility is benchmarked with the same questions every month, and declines are reported as plainly as gains.
Start with the audit.
Tell me your trade and your service area. I'll tell you what I'd look at first, on the call, for free.