Five lanes.
One specialist.
Everything here is delivered by me personally — scoped in plain English, priced for the outcome, and reported in a format you'll actually read.
AI visibility & AEO
Answer Engine Optimization is the discipline of getting your business named — and cited — when customers ask AI assistants who to hire. It's part entity building, part content strategy, part technical structure, and it's where I've concentrated my last several years.
- Entity & schema architecture so models know exactly who you are and what you do
- Citation-worthy content built to be quoted, not just crawled
- Monthly AI visibility benchmarking: the same fixed queries run against ChatGPT, Gemini, and AI Overviews, tracked over time
- Brand-mention and source-of-truth cleanup across the sites models actually read
Technical SEO
The invisible layer that decides whether everything else works. Most sites I audit are leaking equity through problems nobody's looked at in years — broken redirect chains from old migrations, pages crawled but never indexed, architecture that fights the business instead of serving it.
- Full-site crawls and prioritized fix lists — ranked by impact, not by volume
- Index diagnostics: crawled-not-indexed analysis and recovery
- Redirect mapping and migration protection for redesigns, rebrands, and platform moves
- Site architecture and internal linking that concentrates authority where revenue lives
Local SEO & Google Business Profile
For service businesses, the map pack and the AI answer are the whole game. I build location strategies the way I build everything else: structured, measurable, and designed around how your customers actually search — city by city, trade by trade.
- Location-page architecture (county and city silos) that scales cleanly as you grow
- Google Business Profile optimization, verification wrangling included
- Review velocity strategy that compounds instead of stalling
- Service-area expansion planning: find the cities you should own but don't track yet
Paid social for home services
SEO compounds; ads fill the gaps while it does. I run Meta campaigns specifically for home-service economics — where a lead has a real dollar value, seasons matter, and the goal is booked jobs, not impressions.
- Campaigns built around seasonal demand curves for your trade
- Lead forms and landing pages tuned for phones, because that's where your customers are
- Creative testing on a schedule, with clear kill/scale rules
- Reporting in cost-per-booked-job, not cost-per-click
Reporting & automation
Most SEO reports are screenshots nobody reads. Mine are automated pipelines pulling straight from Google Search Console and analytics into a clean, branded monthly report — the same infrastructure I build for agencies, available for your business.
- Search Console–integrated reporting, updated automatically
- Branded HTML reports — yours, or white-labeled for your agency
- Workflow automation that removes the copy-paste layer from your marketing ops
- One-page executive summaries: what moved, why, and what's next
Audit first. Always.
Every engagement starts by finding out what's actually broken and what's actually untapped — before anyone commits to a retainer.
Find the truth
A deep technical and visibility audit: rankings, indexation, architecture, and where AI search currently places you.
Stop the leaks
Redirects, indexation, structure — the foundation work that makes every later dollar work harder.
Compound visibility
Location pages, entity signals, content, and citations — built in priority order against a written plan.
Prove it monthly
Automated reporting plus a plain-English summary. You always know what moved and what's next.
Start with the audit.
Tell me your trade and your service area. I'll tell you what I'd look at first — on the call, for free.