Notes from
the work.
AEO, technical SEO, local search, and ecommerce, all written from live accounts and my own store, not from theory.
Why your garage door company's city pages don't rank
Most city pages are copies of each other, and Google treats copies as one page. What a real audit found, what fixed it, why rankings dipped after the rewrite, and what to ask your SEO provider.
local seo · home servicesHow funeral homes show up in AI search: a plain guide for owners
Will ChatGPT name your firm when a family asks who to call? What works, how much of it is ordinary SEO, what to fix first, and what is being oversold right now.
aeo · funeral homesPortland vs. the rest of Oregon: why the same local SEO playbook gets different results
Portland is a fight for position; the rest of Oregon is a race to do the basics well. What changes in the map pack, location pages, reviews, and AI answers, plus how to budget by market.
local seo · oregonHow AI decides which local business to recommend
When someone asks ChatGPT or Gemini who to hire, the model names one or two companies. Here's how that choice actually gets made, and the five signals that put your business in the answer.
aeo · local searchThe fixed panel method: measuring AI visibility month over month
Asking a chatbot about your brand once proves nothing. The answer changes tomorrow. This is the benchmarking method I run on client accounts and my own store to turn AI visibility into a trend line.
aeo · measurementWant this applied to your business?
Everything on this blog is the playbook I run for clients. The fastest way to see what it looks like on your site is a 30 minute call.