Notes from
the work.
AEO, technical SEO, local search, and e-commerce — written from live accounts and my own store, not from theory.
Portland vs. the rest of Oregon: why the same local SEO playbook gets different results
Portland is a fight for position; the rest of Oregon is a race to do the basics well. What changes in the map pack, location pages, reviews, and AI answers — and how to budget by market.
local seo · oregonHow AI decides which local business to recommend
When someone asks ChatGPT or Gemini who to hire, the model names one or two companies. Here's how that choice actually gets made — and the five signals that put your business in the answer.
aeo · local searchThe fixed-panel method: measuring AI visibility month over month
Asking a chatbot about your brand once proves nothing — the answer changes tomorrow. This is the benchmarking method I run on client accounts and my own store to turn AI visibility into a trend line.
aeo · measurementWant this applied to your business?
Everything on this blog is the playbook I run for clients. The fastest way to see what it looks like on your site is a 30-minute call.