Five lanes.
One specialist.

Answer Engine Optimization is the discipline of getting your business named — and cited — when customers ask AI assistants who to hire. It's part entity building, part content strategy, part technical structure, and it's where I've concentrated my last several years. If you want the mechanics, I've broken down how AI decides which local business to recommend.

• Entity & schema architecture so models know exactly who you are and what you do
• Citation-worthy content built to be quoted, not just crawled
• Monthly AI visibility benchmarking: the same fixed queries run against ChatGPT, Gemini, and AI Overviews, tracked over time
• Brand-mention and source-of-truth cleanup across the sites models actually read

The invisible layer that decides whether everything else works. Most sites I audit are leaking equity through problems nobody's looked at in years — broken redirect chains from old migrations, pages crawled but never indexed, architecture that fights the business instead of serving it.

• Full-site crawls and prioritized fix lists — ranked by impact, not by volume
• Index diagnostics: crawled-not-indexed analysis and recovery
• Redirect mapping and migration protection for redesigns, rebrands, and platform moves
• Site architecture and internal linking that concentrates authority where revenue lives

For service businesses, the map pack and the AI answer are the whole game. I build location strategies the way I build everything else: structured, measurable, and designed around how your customers actually search — city by city, trade by trade.

• Location-page architecture (county and city silos) that scales cleanly as you grow
• Google Business Profile optimization, verification wrangling included
• Review velocity strategy that compounds instead of stalling
• Service-area expansion planning: find the cities you should own but don't track yet

SEO compounds; ads fill the gaps while it does. I run Meta campaigns specifically for home-service economics — where a lead has a real dollar value, seasons matter, and the goal is booked jobs, not impressions.

• Campaigns built around seasonal demand curves for your trade
• Lead forms and landing pages tuned for phones, because that's where your customers are
• Creative testing on a schedule, with clear kill/scale rules
• Reporting in cost-per-booked-job, not cost-per-click

Most SEO reports are screenshots nobody reads. Mine are automated pipelines pulling straight from Google Search Console and analytics into a clean, branded monthly report — the same infrastructure I build for agencies, available for your business.

• Search Console–integrated reporting, updated automatically
• Branded HTML reports — yours, or white-labeled for your agency
• Workflow automation that removes the copy-paste layer from your marketing ops
• One-page executive summaries: what moved, why, and what's next