field notes
Notes from
Notes from
the work.
AEO, technical SEO, local search, and e-commerce — written from live accounts and my own store, not from theory.
Jul 23, 2026
How AI decides which local business to recommend
When someone asks ChatGPT or Gemini who to hire, the model names one or two companies. Here's how that choice actually gets made — and the five signals that put your business in the answer.
aeo · local search
Jul 23, 2026
The fixed-panel method: measuring AI visibility month over month
Asking a chatbot about your brand once proves nothing — the answer changes tomorrow. This is the benchmarking method I run on client accounts and my own store to turn AI visibility into a trend line.
aeo · measurementWant this applied to your business?
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